Little Things You Can Do To Invest Big In Donor Care:

• Thank them with a hand-written note. This is one of the coolest things you can receive in our digital age.

• Treat each donation as the beginning of a beautiful relationship.

• Keep your message simple and emotional. Being complicated doesn’t make something better. In fact, complexity makes it less likely you’ll be remembered when you ask for money next time.

• Thank before you Bank! Send a thank you text, call, email or letter FAST.

• Send a custom greeting card rather than a letter on your stationary.

• Always include a ministry progress update, no matter how small.

• Send a “Behind the Scenes” post card of your ministry in action.

• Send a short video from your smart phone of your ministry in action.

• Send reports on how their gift is being used-clarify specific details around ministry impact.

• Change who is saying “Thank you”.

• Develop a “donor centric” style of communication, how do your givers prefer to be communicated with? Ask your givers how they would like updates on the work of your ministry.

• Ask how you can pray for them.

• Pray for them…text a scripture with a prayer.

• Give gifts (books, gift cards, CD’s, DVD’s) on special occasions: births, anniversaries, birthdays.

• Take to dinner as couples.

• Travel as couples: marriage retreats, Generous Giving, mission trip, vacation, etc.

• Introduce to others in your network.

• Turn Thursday into “Thank You Thursday” and make thanking people a part of your weekly routine.

• Say no to form letters.

• Call to ask how they are doing and what they are working on.  Be interested in their lives, not just their donations.

• Send iPhone videos that are personal. They don’t have to be well-produced… authentic is actually better.

• Information is a huge form of appreciation.  Treat donors like insiders and make sure they know what’s coming well before the general public.

• Send helpful resources.  Links to articles, book recommendations, etc.  It shows you’re thinking of them and helps them grow as individuals.


For more faith-based nonprofit resources, visit 

Questions? Contact me anytime!

Emily Fitchpatrick, Director of Client Services